AGENDA

Through research with industry professionals on current trends, areas of interest and common challenges, we are shaping the agenda for the 11th Digital Pharma West to ensure the topics selected for sessions reflect the industry’s needs and wants.

If you’d like to be involved in this process and help shape the agenda and/or participate as a speaker, panelist or roundtable moderator, please contact us here.

Analytics


Using Analytics to Inform the Customer Experience

Measure efficient/non-efficient digital and social strategies. Discuss the importance of access to data-driven insights for communications

Patient Connection


HCPs and the Connected Patient in the Digital Era

Assessing how pharma and brands can integrate into the patient’s journey to become a partner and trusted advisor during a disease/illness journey

sales


Addressing Tools for Success

Analyzing the apps/platforms you use to extend your digital marketing via sales reps

advertising


Advertising and Programmatic: Contextual, Native

Exploring the different types of promotion and how to select one for your brand's needs

marketing


Digital Marketing in a Cookieless World

How you can target with privacy restrictions: making the play between compliance, accountability and ROI